Marketing is the spearhead of a company. And will determine the success of a product launched to the market. So, there are several roles that must be carried out properly, including:
- Make product planning: the role of marketing in the success of the product is to plan the product to be produced, so that the product has a great opportunity to be marketed widely.
- Identify consumer needs and wants: product quality must be adjusted to consumer expectations. In this way, sales will increase.
- Conduct market research: research must be done to find out what consumers need and other products circulating in the market.
- Serving consumers well: The services of the company will also determine the decisions of consumers whether to use these products and services or not.
- Designing a marketing strategy: Even a quality product will not be successful if there is no marketing strategy that is right on target. The marketing strategy has been described in the previous point.
Currently, business competition is very tight. So, business actors must really rack their brains and make marketing innovations more creative. Of course, the marketing strategy that must be carried out must be in accordance with the times.
CONCLUSION
The success of the company is strongly influenced by the role of marketing, a company will run well if all the organizations in it carry out their duties optimally. In this case the marketing manager plays an important role in the company’s marketing success.
Customer satisfaction is the result that buyers feel from the company’s performance that meets their expectations. Customers are satisfied when they are exceeded. Satisfied customers are loyal longer, are less price sensitive and leave favorable comments about the company.
Customer satisfaction can be measured in various ways. Can be measured directly by asking, respondents can be asked about how they expect something and how their experience (disappointment that can be). Another method is to ask respondents to write down their problems with specific offers and improvements they suggest, it is also important to ask the customer’s repurchase plans which are usually high when customer satisfaction is high.
It can also be measured the possibility or willingness of customers to recommend the company and brand to others. Good word of mouth comments show that the company is satisfying customers.
One danger is that if the customer knows that the company will do everything in his power to satisfy the customer, the customer may express dissatisfaction (even if he is actually satisfied) in order to get more concessions.
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